Groups are a good way to meet new readers. Most platforms have groups you can join and participate in.
Find a few groups that focus on the genres you write.
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Groups are the perfect place to showcase your expertise. You can be the featured author or you can have a book discussion. You can ask the group members advice on an excerpt, or give you feedback on a work in progress.
Follow the challenge – A to Z Blog http://www.a-to-zchallenge.com