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Daily Archives : April 18, 2015

Promotion isn’t about the sale. Promotion is about keeping yourself in front of the reader so they know who you are. People buy from people they trust. If they don’t know you, they have a hard time spending their money on you. That’s why businesses advertise, so you know who they are and feel comfortable enough to try them out, same for book promotion. You do the blog tour, you buy ad in online magazines,