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Today’s Promotion Fear – My Books Aren’t Selling Like Hers This fear will stop you in your tracks quickly.  You haven’t made the best seller’s list like another author.  She’s on FB talking about all her new readers.  She’s signing at all the hottest conferences. You want to crawl in a hole and never come out.  Don’t do it. You are not her and your book isn’t hers either.  Each author  has their own path.  If
Let’s talk about repurposing your content this week. I know the next three months you might be in vacation mode and the last thing you want to think about is creating content. This summer you can take a few days and schedule your content so it works for you while you’re on vacation. I teach my clients repurpose is one of your best promotion tools. You’d be surprised how much you can do with the
Today’s Promotion Fear – #7  I’m Afraid To Try New Platforms. It’s so easy to stay in place we feel comfortable with.  You love FB, you know how to work FB and you enjoy talking to your followers. What if your followers aren’t your reading audience? Is time to step out of your comfort zone and try a new platform.  That can be very scary and sometimes time consuming.  I promise you it’s so worth
Today’s Promotion Fear – #6 Not Being Able To Keep Up With Promotion I talked about finding a balance when it comes to your promotion.  I will be the first to admit with my first book, I overwhelmed myself with my promotion.  It was my first time promoting my own book and I wanted to be everywhere, and I didn’t think about balance.  I can tell you from experience I do not recommend not having
Today’s Promotion Fear – #5 I’m Promoting Too Much I hear this a lot from authors, they think they are promoting too much.  I ask them what makes you think you are promoting too much?  Most times they don’t have a response.  I ask has anyone complained to them about over promoting.  The answer is always no. Yes, there are times when you are promoting too much.  For instance, if every post you share on
Today’s Promotion Fear – #4 People Will Ignore My Promotion – Crickets Sometimes this fear is real, you post a promotion, and you get crickets.  No one buys anything, no one likes it or shares it. You must realize that’s the promotion game.  It’s nothing personal and I wish I can say this fear goes away, but it will always be there when you share promotion. My best advice is to continue sharing.  Most times
Today’s Promotion Fear – #3 STEPPING OUT OF MY COMFORT ZONE Most writers are shy so, getting out from behind the computer can be a little intimidating.  However, they also know you can’t sell books if no one knows you have a book. It’s hard to step away from your comfort zone, but it doesn’t have to be if you find a few things that you can enjoy doing.  I recommend social media if you’re
Today’s Promotion Fear – #2 Not Attracting An Audience When I chat with my clients during the virtual tea I ask them, who is your audience.  Most times, I hear my book or product is for everyone. We all would love for our book or product to be for everyone, but most often it’s for a specific niche of people. Knowing who your audience is will help you attract the right audience. In my book
I hosted a challenge about promotion fears. I asked the attendees to list their promotion fears. I found that we all had similar fears. I will share a few of their fears and hope they will help you if you are dealing with your own promotion fears. PROMOTION FEARS #1 I DON’T KNOW WHAT TO PROMOTE When I have virtual tea sessions with my clients, (virtual tea sessions are promotion strategies sessions I have with
Have you ever found yourself holding back from promoting your book? Maybe you’ve experienced fear or anxiety that prevented you from taking the leap and putting yourself out there. If this sounds familiar, you’re not alone. Recently, during a weekend of presentations, I had a realization about fear and anxiety and how they can hold us back from achieving our goals. As someone who has dealt with fear in the past, I decided to do