HAVE A HOT TOPIC – Omarosa Manigault could have waited a few years to write her tell all book, Unhinged: An Insider’s Account of the Trump White House but she knew this was the right time to cash in (yes pun intended) on this topic about our current President.

He’s hot right now and people want to know what she knows.

START EARLY – Omarosa isn’t waiting until the book hits the shelves. She is making her rounds on the news stations and television shows.

You can’t wait until the book comes out to start talking about it.  You want your readers ready to hit that buy button.  If you are smart you have a presale button to make sure there is an interest for your book.

HAVE A FEW GOODIES TO SHARE – Not only is she doing interviews, she’s bringing secret tapes with her to get the audience hyped up. What’s on those tapes?  They want to know and they are watching these interviews to find out.

She’s getting in front of millions of potential readers. 

How are you getting in front of readers?

Offer your readers a goody – An excerpt, character bios, a checklist or mini e-book to grab their attention.  If you want to stay in front of them, make sure you offer this goody to join your mailing list.  We always want to capture those readers so we can get back in front of them.

You might not be a fan of Omarosa’s right now, but you have to give her props that she’s working this book promotion campaign.  Yes, I’m sure she has a campaign.  You can’t be out here winging your promotion.

That’s your bonus tip – Always have a plan for your promotion.  You want to know what you are going to do, when you are going to do and how.

 You want to stay in front of your readers at all time, so you need to know how you can do this.  If you need help with creating a promotion plan.  Schedule a virtual tea session with me.  http://lashaundahoffman.com/speak-to-lashaunda/

Get your promotion ready for your book release, follow what Omarosa is doing and you will be hitting the best-selling list too.