Part two of the social media plan consists of content. Content for your plan is very important. You need to ask yourself a few questions about your content creation.

What will you share on your social media platforms?

Will you create all your content or share other people’s content?

How will you promote the content – will you use status posts, graphics, links?

Who is your audience – you need to know who you are trying to reach with your promotion

Which platform will you be sharing your promotion on? Each platform is different, so you need to know what kind of content to share on the platforms.

Your Homework: Sit down and write down the answers to the social media questions. Create your social media content for next month.

What kind of content do you share to your community?