Make It an Event

Victoria transformed her book signing into an engaging experience by incorporating a Q&A session with Ron A. Austin as the moderator. Ron asked insightful questions about the inspiration and research behind the book, giving the audience a deeper understanding of her creative process. They also opened the floor for audience questions, and the discussion that followed was both lively and insightful.

A standard book signing is great but turning it into an event—whether through a Q&A, workshop, or interactive session—can draw in more readers and make the experience unforgettable.

Share the Backstory

Victoria had fascinating backstories about her book and the journey of bringing it to life. Hearing the behind-the-scenes details made everyone even more eager to dive into the story.

As someone who loves research, I especially appreciated learning about her process. It added another layer of depth to the book and made it feel even more compelling.

Bring Your Community

One of the things I admire about Black sororities is how they always show up for each other. The Deltas were there in full support of their Soror, and their presence added to the sense of community in the room.

If you are visiting a city, make sure to let the local community know of the event. Many of your readers would be happy to attend.

Stay Until the Last Book is Signed

Victoria stayed until the very end, ensuring that every reader who wanted a signed copy got one. I’ve been to signings where the author left early due to other commitments, and it always feels disappointing for the remaining readers.

I firmly believe that if a reader is willing to wait in line, the author should take the time to sign their book. This is something I learned from my mentor, Beverly Jenkins, and it’s a practice that truly shows appreciation for your readers.

Have Fun

The energy in the room was contagious because Victoria was clearly enjoying herself. Her enthusiasm made the event even more engaging.

I always tell my clients to have fun with their promotions—especially at live events. Readers can tell when an author isn’t fully present, and that energy can make or break an event.

Can you tell I had an amazing time? I’m excited to read Harlem Rhapsody, and if you get the chance, check to see if Victoria is coming to a city near you. You won’t want to miss seeing her in person!

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