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Category Archives : Promotion
Segment Your Email List: Personalize your email marketing by segmenting your list based on reader preferences, purchase history, and engagement levels. As you grow your email list, start segmenting your subscribers instead of having one large list. This helps with sending out emails to your list. You can have a list for: Newsletter subscribers. Readers who purchased your book. Readers you met at events. Readers who signed up for your freebies. It takes a few
Last issue I shared different ways to get to know your readers. This issue will be about who might not be your readers such as friends and family, social media followers and email subscribers. Friends And Family – Supporters Or Readers? I’ve worked with authors who were disappointed with their friends and family because when they released their book, they expected them to run out and buy multiple copies of their book. I inform them,
Building Your Readership Issue #18 – Getting To Know Your Readers Part 1 Let’s talk about getting to know our readers. Today I will be sharing five ways I use to get to know my readers. #1 Engage On Social Media This is my favorite way to get to know my readers. If you follow me, you know I love Kdramas so I’m always sharing the latest shows I’ve watched to my readers. I also
Building Your Readership #17 – Implementing Your Plan Before I share more tips on building your readership, I want to thank you for taking time each week to read this newsletter. You are here every week which means you are ready to build your readership and that puts a smile on my face. I know how hard it is to be consistent especially when it comes to book promotion. I’ve given you a lot of
Building Your Readership Newsletter – Issue 15 – Promotion Stages -#4 Ongoing Promotion Ongoing promotion is probably the hardest part about promoting after the release of the book because most authors are focused on writing the next book. We are told the next book sales more books. Some authors take this to heart and tell themselves they don’t have time to promote. They stop promoting and begin to see a decrease in book sales. As
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Building Your Readership Newsletter – Issue 14 – Promotion Stages -#3 Post Launch You’ve released your book. Had an amazing launch party. Sold hundreds of books. Now what’s next? If you don’t plan on this being your last book, I’m sure you’re already working on the next one. So, my advice will be about marketing the one you just released. When I work with authors, they are so excited about the release that never even
Building Your Readership Newsletter – Issue 13 – Promotion Stages – # 2 Book Launch Are you prepared for your book launch? In this issue I share seven stages to prepare for your book launch. Most authors when they think of book launch, they think of the book launch party. Which is the last part of the book launch, the celebration. 7 Steps To A Book Launch Your book launch is a step-by-step introduction to
Are you ready to build your readership? In my book promotion training, I teach about the five stages of book promotion. 1. Pre-launch: Building anticipation through teasers, cover reveals, and author announcements. 2. Launch: Generating buzz around the book’s release through events, social media campaigns, and press releases. 3. Post-launch: Capitalizing on initial momentum with book signings, interviews, and guest blog posts. 4. Ongoing promotion: Sustaining interest through continued social media engagement, reviews, and targeted
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