How Are You Capturing Your Audience? If you know me I’m all about creating a mailing list and working that mailing list. For me it’s the most important tool in your promotion tool kit when it comes to capturing your audience. You always want a way to capture the audience you meet. Most authors or business owners are attending to events and meeting potential customers and not capturing their information to stay in
Category Archives : Promotion
I’m always trying to come up with new promotion ideas. This year I created graphic campaigns. I found that graphics get a lot of engagement. People make comments or share my graphics. I receive messages from people saying the graphics inspire them or make them take action. Some graphics have inspired some to use my services or purchase my book. I have a monthly theme and create graphics that focus on those themes. Today I
Most writers or business owners don’t plan a budget for their promotion. It’s not something I recommend, but it happens a lot with new authors or new businesses. As a matter of fact, I started SORMAG with no budget. Back in 2000 I didn’t know anything about online promotion. I didn’t know I needed a budget or what to even spend my budget on. I was clueless to promotion, but I was in for an
Today is all about social media tips. For me social media works when I schedule my posts. Scheduling keeps me consistent and I don’t have to worry about if I’m promoting or not. Any other time I’m on social media it’s because I want to be on social media, not because I have to. Another thing that works for me is having a plan for each platform. Each one is different. I use to post
Today we are going to discuss self-promotion. This past week we loss a music genius, Prince, if you were on social media, you saw many people talking about him. They were sharing posts, they were sharing videos. They were sharing their Prince stories. They didn’t have a problem with talking about him and how his music touched them. Saturday night, Beyonce introduced her new CD – Lemonade. Social media went crazy again. Some people loved
You made the decision to work with me. Now you are ready to get started with creating your promotion plan. First we will look at your promotion goals? You will create goals for the year. Then we take those goals and create monthly goals. The goals will be what you use to create your promotion plan for the year. Each month you will have a plan for what to do with your promotion. We will
Your first step with working with me would be to fill out my discovery survey. The survey will give me a chance to see what kind of help you need with your promotion. It also will let you know a few things we will discuss when we chat on the phone. Answer each question, no answer is wrong, so don’t feel intimidated if you don’t have a website or like social media, that’s Ok, answer
Whenever I do a virtual tea session with a client, most say they feel overwhelmed by promotion. In this scope I discuss how you don’t have to be overwhelmed by promotion. 1. You Can’t Do Everything 2. Social Media – Pick A Platform You Reader Is On 3. Get Help You Don’t Have To Promote Alone What do you do so you don’t let promotion overwhelm you? https://katch.me/SORMAG/v/35a9a557-db76-3a6b-8263-5127a437c85f
In my book, Building Online Relationships I have a chapter called, How Do You Know If Its Working. It asks a few questions about your promotion and if you are getting a return on your investment. Here are a few of the questions, you want to answer. Look at your promotion goals for last year. Did you meet them? Did you see an increase in your mailing list and social media followers? Did you meet
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