Content Marketing – Share valuable content related to your book’s themes, characters, or research on your blog and social media. First, I want to say thank you for taking time to read this newsletter so you can start building your infrastructure. My hope for you is these newsletters will help you improve your book promotion. Now let’s talk about content marketing. Content marketing isn’t for everyone but if you are using online promotion, it’s a
Category Archives : SOCIAL MEDIA
Last weekend a woman on TikTok broke the internet with her 50 video series about her and husband. What fascinated me about the videos is how many people were watching them and how many shared the link telling other to go watch them. You know the promotion strategist jumped on that because there were lessons to learn. Check Out The Video I Did On TikTok. Did you watch the videos? Did you share to your
The third part of the social media plan is Social Media Calendar/Scheduling. The final stage of your social media plan is taking the content you’ve created and creating a calendar for your promotion. Look at your content. Which platforms did you decide to share them on? Which days will you be sharing your content? What time will you schedule your content? The answer to these questions is the beginning of your calendar. Schedule your calendar
Part two of the social media plan consists of content. Content for your plan is very important. You need to ask yourself a few questions about your content creation. What will you share on your social media platforms? Will you create all your content or share other people’s content? How will you promote the content – will you use status posts, graphics, links? Who is your audience – you need to know who you are
This week we will be talking about your social media plan. The social media plan consists of three parts. Today we will talk about the first part, goals. Goals are always important when it comes to your promotion. You need goals for your social media too. Why are you on social media? What do you want from social media? How do you know if social media is working for you? Your goals will answer these
This month my promotion theme was all about Promoting In Your Pjs. In my group I shared 5 things to do daily in your pjs. Later in the week I would go live and expand on the five assignments. If you missed the lives, below are the links to the lives. CLICK TO WATCH – WEEK TWO – PART 2 CLICK TO WATCH – WEEK THREE – PART 3 CLICK TO WATCH – WEEK FOUR
One of the most important tools for your book promotion is your promotion plan. Inside this masterclass I share 7 steps to help you create your own Social Butterfly Promotion Plan. After watching the video, if you have any questions, leave them in the comments and I’ll be happy to answer them. If you need help with creating your plan, join me inside the Social Butterfly Mastermind. Registration closes 10/7. We will be creating your
For the month of June, I will be hanging out on Pinterest. I’m revisiting the platform and learning how to use it for marketing. If I find out a few things, I will be sharing it here. I’ve created a new board – Social Butterfly Promotion Tips I will be sharing my promotion tips. https://www.pinterest.com/lashaundahoffman/social-butterfly-promotion-tips Here are three things I’ve learned. Create a business account, this is different from your personal account and you can
Over the years SORMAG has won a few awards. One that I was very proud of was our first award. We were selected by Writers Digest as One of the 101 Best Websites for Writers 2002! We’d been online for two years and for me that was a big deal because I worked my butt off to get the magazine in front of every romance reader I could find. All that worked was noticed by
I want to invite you to like my Facebook pages, so you can keep up with my content if you enjoy it. I have a page for SORMAG. This is where I will be posting most of the book promotion and writing info. For all the writers and readers I invite you to like this page. Starting next month, all promotions will head that way. https://www.facebook.com/SORMAG.FAN.PAGE/ I have my own page LaShaunda Hoffman – this
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