Today I’m going to share three things you can learn from Nike Stands With Kaepernick campaign.
- Be Willing To Be A Part Of The Controversy
Nike is taking a big chance on sponsoring Colin Kaepernick because right now he has a love/hate relationship going with Americans. Some people support his agenda some people hate his agenda.
Nike could have stayed out of it, but they decided to take a stand.
Are you ready to take a stand for your promotion?
- Get In Front Of The Right People
Nike is helping Colin Kaepernick but they are also getting in front of the right people.
- The people who support Colin Kaepernick. Maybe they’ve never purchased from Nike. Now Nike has new customers from Colin Kaepernick’s supporters.
- The people who support Nike and think this is a great new campaign. They will buy more Nike.
- The people who never heard of Colin Kaepernick and don’t buy Nike who want to now support this campaign will now buy Nike products.
- The Nike supporters who never heard of Colin Kaepernick and want to support and buy products.
This is a huge win for Nike, Colin Kaepernick and the communities they serve.
Are you in front of the right people?
- Offer a product they need
Who doesn’t need shoes or apparel?
Do you have a product/service someone needs?
Promotion is always about getting in front of the right people.
Promotion works you just have to work it. Do you need help in learning how to promote your books, products or services? Join the Social Butterfly Mastermind today. Inside the mastermind you become accountable, consistent and creative to assist you into becoming the promotion social butterfly you are meant to be.
