When I work with writers, they ask me which social media platform should I be on? I ask them which platform has your readers?
Most times they can’t answer that question. You need to know where your readers are hanging out online if you plan on using social media platforms. It makes know sense to be on Facebook if your readers love Instagram. Social media isn’t about you and what you like. It’s about building relationships with your readers.
Where are your readers hanging out? Are you on those platforms.
How do you find these readers? You have to do your homework.
Ask the readers you meet.
Visit the platforms and do searches – hashtags, genres, topics, or tropes.
Can you find your readers on these platforms?
Are there communities on this platform?
When I stop by some writer’s social media platforms, they don’t look like a writer’s page. Most don’t showcase their writing or their books. How will a reader know you are a writer?
You want your social media platforms to showcase the best image of you and your books. You want your audience to know what your books are all about. You want to be the expert that knows what you’re talking about. You want your readers to get in contact with you. Best of all where to purchase your books if they’re ready to buy.
Below are a few questions to answer to see if your social media platforms are ready for you to promote on them.
Are you using a book cover or your picture as your profile picture?
Is it a current release or headshot?
Do you have social media cover images that are geared toward your books or writing?
Is your bio current?
Can your audience tell what you write from your platform pages?
Can your audience contact you from your platform pages?
If you have a website, is the link included on your platform pages?
Are your book links current?
Do you have a link to join your email list?
Do you have a call to action on your platform pages?
Do you share what your books are about in your feed?
Is your feed representing you or someone else?
Do your social media platforms show you as an expert in your field?
Are your social media platforms updated daily with fresh content?
Do you engage with your audience when they leave comments?
Do you ask questions or make comments on other people posts?
If you answered yes to all these questions your social media platforms are
ready for you and your promotion.
If you answered no to a few of them, it is time for you to sit down and update your social media platforms.
Social media platforms are great places to promote your books. If you’re not putting your best effort forward, you will sabotage your promotion.
How did you do with the questions? Are your social media platforms ready for promotion?
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See Ya On The Net,
LaShaunda
