Build Your Reader Discovery Trail Substack Challenge – Day 6 Clean Up Your Social Signposts Complete one challenge each day. Don’t try to rebuild your entire author platform. Your goal is to make one part of your discovery trail stronger every day. 1. Review your social-media bios. 2. Make sure they clearly communicate what you write. Tell us in the comments when was the last time you updated your social media bios? Thanks for reading
Category Archives : Building Your Readership
Build Your Reader Discovery Trail Substack Challenge – Day 5 Audit Your Front Door Complete one challenge each day. Don’t try to rebuild your entire author platform. Your goal is to make one part of your discovery trail stronger every day. 1. Visit your website as if you’ve never heard of yourself. 2. Can you tell within 10 seconds what you write and who your books are for? Tell us in the comments when was
Hello Authors, You post on social media. You have a website. Your books are on Amazon. Maybe you’re sending a newsletter. You’re visible. But here’s the question: Can a reader who doesn’t already know you find you? That’s where discoverability comes in. Visibility puts you in front of the people who happen to see your content. Discoverability helps the right people find you when they’re actively looking for something they want to read. And as
Welcome, Authors! Let’s Build Your Readership Together Because writing the book is only the beginning. Building reader relationships is what keeps your author career growing. Hello, and welcome! I’m LaShaunda C. Hoffman, an award-winning author and Reader Relationship Strategist, and I’m so glad you stopped by. If you’re an independent author trying to figure out how to get your books into the hands of more readers, you’ve come to the right place. Maybe you’ve published
Build Your Reader Discovery Trail Challenge – Day 3 Go Where Readers Look Complete one challenge each day. Don’t try to rebuild your entire author platform. Your goal is to make one part of your discovery trail stronger every day. Day 3 — Go Where Readers Look Tell us in the comments an unusual place your readers find your book? Join the challenge – https://substack.com/@byrlashaundahoffman
Build Your Reader Discovery Trail Challenge – Day 2 Check Your Searchability Complete one challenge each day. Don’t try to rebuild your entire author platform. Your goal is to make one part of your discovery trail stronger every day. Day 2 — Check Your Searchability Tell us in the comments do you have digital footprints? Join the challenge – https://substack.com/@byrlashaundahoffman
This month I’m hosting a new challenge – Build Your Reader Discovery Trail It’s an 8-day challenge for my Substack Community. On Tuesday and Thursday, I will share two assignments to help you build your discoverability. Paid subscribers will receive all four assignments and the workbook that goes with the challenge. https://substack.com/@byrlashaundahoffman – to subscribe As a new author I’ve learned that visibility means someone sees you. Discoverability means someone can find you while looking
Hello Authors, Have you ever written a promotional post for your book, looked at it, and thought: I don’t want to sound like I’m always trying to sell something. You’re not alone. Many authors are comfortable talking about writing, characters, research, and their publishing journey but the moment it’s time to say, “Buy my book,” they become uncomfortable. Here’s what I want you to remember: You aren’t forcing someone to buy your book. You’re inviting
Hello Authors, One of the biggest frustrations I hear from authors is this: “I’m posting everywhere, but my book sales haven’t changed.” You may be visible online, but visibility alone doesn’t build readership. This is where many authors, myself included get stuck. We focus on numbers like views, likes, and comments, assuming those numbers automatically translate into readers. What I’ve learned is that visibility and readership are two different things. We can have thousands of
Happy New Year Authors! I released my books, Building Your Readership in June and Love In Space in October. The year ended and I could have told myself I was done with book sales. As a former book promoter, I knew that promotion never stops for books. You can introduce them to new readers ten years later. I had to ask myself, what will you do for your book in 2026 to keep the momentum
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