When I work with my clients, one of their biggest complaints is their promotion is not working for them. I always ask them, and I ask you – what is it that you want your promotion to do for you?
When you know what you want from your promotion then you have a better understanding on how your promotion is working.
In this issue we’re going discuss ways to track how your promotion is working for you. I will be sharing how to identify the metrics that you can use for your results.
Most authors believe promotion is all about the book sales, but I also think you should have other goals for your book promotion.
Traffic to your website
Growing your email list
Social media engagement
Converting followers into readers
Advertising resulting in book sales
Book reviews and ratings
What analytics are you using to measure your results? What tools are you using to measure your results?
Here are a few that I suggest:
Google Analytics: If you install this on your website, you can check your website’s traffic.
· How many people are visiting your website?
· Where are they coming from?
· How long are they staying on the site?
· What pages are they visiting?
· Which pages are the most popular?
Your email marketing platform: Should offer analytics to check your open rates, and your click-through rates.
· Are the subscribers opening your email?
· Are they clicking links to go to buy your books?
· Are you getting new subscribers?
· Are you getting unsubscribes?
Your social media analytics: Offer analytics for each platform. They can show engagement data, where readers or located, what time they see your posts and you can see what content worked and what didn’t.
· Are you getting engagement on your posts?
· Do images work for you?
· Do your videos get views?
· Are you getting new followers?
· What is the cost per clicks for your ads?
· What are the conversion rates?
Book sales platforms: If you’re on Amazon they have dashboard to give you all the analytics to let you know how your book sales are going.
· Did you earn royalties?
· Did you meet your book sales goals?
· Which book is selling the most?
· Are your promotions increasing book sales?
· Are your ads bringing readers to your books?
What I love about promotion is that it’s an experiment.
Have you heard of A-B testing? It’s an email test, where you test different headlines to see which one gets the most opens.
You can do A-B testing with your book promotion and your analytics will let you know what works and what doesn’t.
Your promotion results help you improve your goals, strategies, and content.
Action steps.
Set up your analytical tools.
Define your promotion goals.
Monitor and collect data.
Analyze the data and see what is working and what isn’t working.
Implement changes and test out new strategies.
Remember book promotion starts with YOU! Make sure to subscribe to get the next issue.
https://www.subscribepage.com/byrnsl
See ya on the net,
LaShaunda Hoffman
P.S.
Do you need a book promotion audit? Click to schedule yours today.
