Hello Authors, You post on social media. You have a website. Your books are on Amazon. Maybe you’re sending a newsletter. You’re visible. But here’s the question: Can a reader who doesn’t already know you find you? That’s where discoverability comes in. Visibility puts you in front of the people who happen to see your content. Discoverability helps the right people find you when they’re actively looking for something they want to read. And as
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Welcome, Authors! Let’s Build Your Readership Together Because writing the book is only the beginning. Building reader relationships is what keeps your author career growing. Hello, and welcome! I’m LaShaunda C. Hoffman, an award-winning author and Reader Relationship Strategist, and I’m so glad you stopped by. If you’re an independent author trying to figure out how to get your books into the hands of more readers, you’ve come to the right place. Maybe you’ve published
🚀 MEET KAL-EL ROWAN 🚀 Date #2 Best friend. Teacher Protector. Kal-El has loved Baila since they were children…�but friendship was safer than risking his heart.Until now. Because watching her date other men aboard the USS Obama may finally push him to confess the truth:“You were never just my friend.” ✨ He fell first ✨ Emotional safety hero ✨ Loyal book boyfriend energy Love In SpaceAvailable in print, ebook and audio #FriendsToLovers #BookBoyfriend #LoveInSpace
Build Your Reader Discovery Trail Challenge – Day 4 Create Another Doorway Complete one challenge each day. Don’t try to rebuild your entire author platform. Your goal is to make one part of your discovery trail stronger every day. Tell us in the comments one searchable content connected to that book. Join the challenge – https://substack.com/@byrlashaundahoffman
This month I’m hosting a new challenge – Build Your Reader Discovery Trail It’s an 8-day challenge for my Substack Community. On Tuesday and Thursday, I will share two assignments to help you build your discoverability. Paid subscribers will receive all four assignments and the workbook that goes with the challenge. https://substack.com/@byrlashaundahoffman – to subscribe As a new author I’ve learned that visibility means someone sees you. Discoverability means someone can find you while looking
I will be on panels at the Archon49 this weekend. Below are the panels. If you are in the area, stop by and see me. Research Rabbit Hole Format: Panel 2 Oct 2026, Friday 16:00 – 17:00, Marquette A (Gateway Center) Researching a story can lead down fascinating (but not always productive) tangents. Learn how to organize re-research to spark story ideas, on-the-go research to flesh out drafts and revision, and when not to include your research
Lesson #4: Have Fun Promoting Promotion should never make you miserable. Early on I tried EVERYTHING. I nearly burned myself out. Now I focus on the parts I enjoy. When promotion is fun, consistency becomes much easier. What’s your favorite way to connect with readers? Start Working On Your Book Promotion Plan – Get Your Copy Today Building Online Relationships – Its available in: ebook – https://amzn.to/4wq7UWB Print – https://amzn.to/4pEx2WQ Audio – https://amzn.to/3RvFrzq 11th Anniversary Reader Bonus! To celebrate 11 years
Lesson #3: Books Don’t Sell Themselves Books don’t sell themselves. They need an author willing to keep talking about them. I don’t depend on luck. I depend on having a plan—and adjusting it as the publishing world changes. Consistency beats perfection every time. Do you create a book promotion plan? Start Working On Your Book Promotion Plan – Get Your Copy Today Building Online Relationships – Its available in: ebook – https://amzn.to/4wq7UWB Print – https://amzn.to/4pEx2WQ Audio – https://amzn.to/3RvFrzq 11th Anniversary Reader
Hello Authors, In the last issue, we talked about becoming the go-to author in your niche. Now it’s time to put that strategy into action. Authority isn’t something readers magically give you. It’s something you build through consistency. Every bio. Every post. Every newsletter. Every conversation with a reader. Together, they tell one story about who you are and why readers should trust you. Let’s build your Author Authority Framework. 1. Create Your One-Sentence Positioning
Let me tell you something… Acting is HARD. A few years ago, I did a church play and only had a few lines. And when I tell you…memorizing those lines, delivering them, and actually acting? Whew! Now imagine doing that on a movie set. Multiple takes.Same scene.Over and over again. You have to: Remember your linesHit your markGet your facial expressions rightMatch the energy every single time And if the director isn’t feeling it? You do
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