Content Marketing – Share valuable content related to your book’s themes, characters, or research on your blog and social media. First, I want to say thank you for taking time to read this newsletter so you can start building your infrastructure. My hope for you is these newsletters will help you improve your book promotion. Now let’s talk about content marketing. Content marketing isn’t for everyone but if you are using online promotion, it’s a
Yearly Archives : 2024
This month inside the Building Your Readership Newsletter I’m sharing about the Book Promotion Infrastructure so I thought I’d also share the videos I did. This is Part 2.
This month inside the Building Your Readership Newsletter I’m sharing about the Book Promotion Infrastructure so I thought I’d also share the videos I did. This is Part 1.
7 Steps To A Book Promotion Plan When I wrote my book Building Online Relationships – One Reader At A Time. I didn’t have the title of Book Promotion Strategist. I was an author who wanted to sell copies of my book. I sat down and wrote things I wanted to do for my book. I wanted to do something each month for the rest of the year. I will be honest and say I
Readers – Who are your readers and where do they hang out for buying books? Whenever I have a virtual tea session with an author, my first question is, who is your book for? Most of them reply for everyone. We would love for our book to be for everyone, but most times it’s not. Your book is written for a specific reader. When you figure out who your specific reader is it will make
First, I want to say thank for taking time out of your day to read this newsletter. If you subscribed so you don’t miss an issue, I’m happy for you because you are on your way to building your book promotion infrastructure. Let’s talk about book covers and blurbs. They are important to your book promotion infrastructure because they are the two tools you will probably use the most when you promote your book. You want
Last weekend a woman on TikTok broke the internet with her 50 video series about her and husband. What fascinated me about the videos is how many people were watching them and how many shared the link telling other to go watch them. You know the promotion strategist jumped on that because there were lessons to learn. Check Out The Video I Did On TikTok. Did you watch the videos? Did you share to your
When I work with writers, they ask me which social media platform should I be on? I ask them which platform has your readers? Most times they can’t answer that question. You need to know where your readers are hanging out online if you plan on using social media platforms. It makes know sense to be on Facebook if your readers love Instagram. Social media isn’t about you and what you like. It’s about building
Your website is your home base. You always want to bring the reader to your home. This is the place you keep them informed on what’s happening with you and your books. It is the second most important part of your promotion plan. If you can fit it into your budget, get your own site, with your name as the domain name. This makes it so easy for readers to type in your name.com to
The first issue of Building Your Readership introduced you to building your infrastructure. The following issues will be taking each component of the infrastructure and helping you build it. EMAIL LIST For me this is your number one tool when it comes to your book promotion. I don’t recommend you promote without one. Part of your promotion strategy is to meet new readers. Why do you need an email list? You can get in front
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