This is the last week of the month for book promotion. I’ve decided to make sure I look at my promotion results every month this year. I will be sharing this monthly check with you, so you can check out your results too.
I use Chat GTP for marketing and I asked it to tell me what I should be looking for in my results. Here’s what it said.
At the end of the month, evaluating the results of your book promotion efforts is crucial to determine what’s working and where adjustments are needed. Here are some key results to look for:
Sales Metrics
Number of Books Sold: Track how many copies of your book (both eBook and print) were sold.
Revenue Generated: Measure the income from book sales to see if it meets your goals.
Price Promotion Success: If you ran a discount, assess how it affected sales.
Marketing Performance
Email List Growth – Look at the number of new subscribers added to your email list.
Social Media Engagement:
Likes, comments, shares, and follower growth.
Direct messages or questions about your book.
Ad Performance**: For paid ads, review impressions, clicks, cost per click (CPC), and conversion rates.
Website Analytics
Traffic: Check how many visitors your website received and where they came from.
Conversion Rate: Measure how many visitors purchased your book, joined your newsletter, or downloaded a freebie.
Bounce Rate: High bounce rates may indicate your landing page or content isn’t engaging.
Reader Engagement
Reviews and Ratings: Count the number of reviews received and their average rating on platforms like Amazon, Goodreads, and BookBub.
Reader Feedback: Track any feedback or testimonials shared through email or social media.
Interactions: Note reader participation in activities like giveaways, Q&A sessions, or live events.
Reach and Visibility
Media Features: Did your book get featured in blogs, podcasts, or newsletters?
Influencer Impact: If influencers or book bloggers promoted your book, assess their impact on sales or engagement.
Social Shares: How often was your book or promotion shared by others online?
Campaign-Specific Goals
Pre-Orders (if applicable): Number of pre-orders for upcoming releases.
Freebie Success: If you offered a lead magnet (e.g., a sample chapter), measure the downloads and how many converted to sales.
ROI (Return on Investment)
Compare the cost of your promotional efforts (ads, giveaways, time spent, etc.) against the revenue and engagement generated to determine the overall profitability.
Lessons Learned
Identify which strategies were most effective (e.g., specific platforms, content types, or promotional techniques).
Pinpoint areas where improvements are needed (e.g., messaging, visuals, targeting).
Do you look at all of these for your book promotion results. There were a few I didn’t think about. I like the Lessons Learned because sometimes we don’t take a moment to look at what we’ve learned over the month. It will show you what you should continue with or what to leave behind. It can also help improve your promotion.
How did you do on your book promotion for January?
