Hello Authors,
In Part 1, we talked about building promotion systems that support your writing life.
Now let’s make it practical.
Because the real problem isn’t that authors don’t want to promote.
It’s that promotion starts to feel like a second full-time job.
Don’t you just hate that?
You sit down thinking, “I need to post something today…”
And before you know it, time is gone and writing didn’t happen.
That’s not sustainable.
Today, I’m going to show you how to create a 30-day promotion calendar that works with your writing—not against it.
1. The 3 Posts Per Week Structure
I’ve been using this system this year and its helped a lot with book promotion overwhelm.
You do not need to post every day to stay visible.
You need consistency, not overload.
Start with 3 intentional posts per week:
- Post 1 – Visibility (Attract New Readers)
Example: A hook, question, or bold statement - Post 2 – Connection (Build Relationship)
Example: A story, behind-the-scenes, or relatable moment - Post 3 – Conversion (Invite Action)
Example: Email list invite, book mention, or reader call-to-action
This gives you:
✔ 12 posts per month
✔ Clear purpose for every post
✔ Room to focus on writing
Why it matters:
When every post has a job, you stop guessing and start building momentum.
2. The Repurposing Grid
You don’t need more ideas.
You need to use the ones you already have better.
Take one core idea each week and turn it into multiple pieces:
Example:
- 1 main post
- 1 short video or voice-over
- 1 quote graphic
- 1 discussion question
That’s 4 pieces of content from one idea.
Over a month, you can create:
12–16 pieces of content
Without starting from scratch every time
Why it matters:
Repurposing reduces pressure and keeps your message consistent across platforms.
3. The Weekly Workflow Plan
Instead of creating content daily, give yourself structure.
Example workflow:
- 1 Day – Plan (30–60 minutes)
Choose your 3 posts for the week - 1 Day – Create (60–90 minutes)
Batch your content - 1 Day – Engage (15–20 minutes)
Respond to comments and connect - Remaining Days – Write
Why it matters:
Promotion should support your writing—not replace it.
4. “Write First, Promote Second” Balance
Your book is the foundation of everything.
Without new or existing books, there is nothing to promote.
So your schedule should reflect that:
- Writing is your priority
- Promotion supports your writing
- Not the other way around
A simple way to protect your writing time:
Write first, then promote
Or assign separate days for each
Why it matters:
When writing is protected, your career continues to grow—not just your content.
I’m seriously working on protecting my writing time.
How This Supports Long-Term Readership
• Fewer posts, stronger strategy
• Repurposing increases visibility without extra work
• Structure removes daily decision fatigue
• Writing remains the priority
You don’t need to do more.
You need to do what works—consistently.
Action Steps
1. Choose Your 3 Weekly Post Types
Decide your structure:
- Visibility
- Connection
- Conversion
Commit to this for the next 30 days.
2. Create One Repurposing Plan This Week
Take one idea and turn it into:
- 1 post
- 1 video
- 1 quote
- 1 question
This becomes your repeatable system.
3. Block Your Weekly Workflow
Schedule:
- 1 planning session
- 1 content creation session
- 1 engagement session
Then protect your writing time.
Do you have a promotion system?
Building your readership doesn’t require burnout.
It requires a system you can repeat.
See you on the net,
LaShaunda Hoffman
P.S.
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