Hello Authors,
One of the biggest frustrations I hear from authors is this:
“I’m posting everywhere, but my book sales haven’t changed.”
You may be visible online, but visibility alone doesn’t build readership.
This is where many authors, myself included get stuck.
We focus on numbers like views, likes, and comments, assuming those numbers automatically translate into readers. What I’ve learned is that visibility and readership are two different things.
We can have thousands of views and still struggle to sell books if those viewers are not the right audience or if they never move beyond simply noticing our content.
Today, I want to talk about the difference between being seen and building a readership.
1. Vanity Metrics vs. Buying Behavior
Vanity metrics are the numbers that make us feel good but don’t necessarily reflect real reader growth.
Examples include:
• Likes
• Views
• Follower counts
• Shares
These numbers can create the illusion that your book promotion is working.
However, buying behavior looks different. It includes actions like:
• Joining your email list
• Asking where they can buy your book
• Downloading a sample or free chapter
• Talking about your book with others
These actions show real reader interest.
Why it matters:
Authors who focus only on vanity metrics often feel discouraged because the numbers look good but sales remain flat. When you start paying attention to buying behavior, you can better understand what actually leads readers toward your books.
2. Engagement Doesn’t Always Equal Sales
Comments and reactions are wonderful because they show people are paying attention.
But engagement alone does not guarantee someone will buy your book.
A post about writing struggles may get dozens of comments from other writers. That doesn’t necessarily mean those people are readers of your genre.
I learned this the hard way when I started promoting my fiction books. The audience I built with my non-fiction books weren’t interested in my fiction books.
This is why it’s important to ask yourself:
Are the people engaging with my content the same people who read the type of books I write?
Why it matters:
The goal of promotion is not simply conversation. The goal is connection with readers who enjoy the type of stories or information you provide.
3. Shifting From Posting to Positioning
Many authors believe success on social media comes from posting constantly.
But posting without positioning can make promotion feel exhausting.
Positioning means clearly communicating:
• What kind of books you write
• Who those books are for
• Why readers would enjoy them
When readers understand what you offer, they can quickly decide if your books are right for them.
Instead of trying to reach everyone, positioning helps the right readers find you.
Why it matters:
When your message is clear, readers begin to recognize you for a specific type of story or expertise. That recognition builds trust and makes it easier for them to decide to try your books.
How This Supports Long-Term Readership
• Visibility attracts attention
• Positioning attracts the right readers
• Consistent messaging builds trust
• Trust leads to book purchases
The goal is not just to be seen.
The goal is to become an author readers remember when they are ready to buy their next book.
Action Steps
1. Identify One Reader Signal
Pay attention this week to actions that indicate real reader interest.
Examples include:
• Someone asking about your book
• Someone joining your email list
• Someone saying they plan to read your book
Start tracking these signals so you understand what content attracts readers.
2. Clarify Your Book Positioning
Write one simple sentence that describes your book clearly.
Example:
“I write sweet science fiction romance about women searching for love while traveling to a new planet.”
This helps readers quickly understand what you offer.
3. Create One Reader-Focused Post
Instead of posting about writing today, create one post designed specifically for readers.
Examples:
• Share a favorite scene from your book
• Ask a question related to your story’s theme
• Describe the type of reader who would enjoy your book
This keeps your promotion aligned with readers rather than just other writers.
Building your readership takes time, patience, and clear communication.
Visibility gets attention.
Positioning helps the right readers find you.
If you know someone who needs book promotion tips, share this newsletter with them.
Remember book promotion starts with YOU. Make sure to subscribe to get the next issue.
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See you on the net,
LaShaunda Hoffman
P.S.
Do you need a book strategy session? Click to schedule yours today.
