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Building Your Readership Newsletter – Issue 13 – Promotion Stages – # 2 Book Launch Are you prepared for your book launch?  In this issue I share seven stages to prepare for your book launch. Most authors when they think of book launch, they think of the book launch party. Which is the last part of the book launch, the celebration. 7 Steps To A Book Launch Your book launch is a step-by-step introduction to
Are you ready to build your readership? In my book promotion training, I teach about the five stages of book promotion. 1. Pre-launch: Building anticipation through teasers, cover reveals, and author announcements. 2. Launch: Generating buzz around the book’s release through events, social media campaigns, and press releases. 3. Post-launch: Capitalizing on initial momentum with book signings, interviews, and guest blog posts. 4. Ongoing promotion: Sustaining interest through continued social media engagement, reviews, and targeted
10. Events  – What events can you attend to meet new readers and network. I’ve found one of the best ways to meet new readers is by attending events. Live, online or both, if they have your readers, try to attend as many you can afford to attend. Remember that budget I told you about?  Hopefully you added the cost of events because they can be costly. Select the ones that fit into your budget,
What are you doing before your book releases? Here are few tips I share. What are your tips for what to do before a book releases?
9. Interviews – Where can you be interviewed for you book – Podcasts, Radio, Television, Online Magazines, and Videos. I’m a huge fan of interviews. Mainly because I published an online magazine – Shades Of Romance for 20 years. I think interviews are an important part of your book promotion infrastructure. Most authors don’t realize they can pitch themselves to magazines, radio shows, tv shows etc. They are usually waiting on someone to invite them.
This month inside the Building Your Readership Newsletter I’m sharing about the Book Promotion Infrastructure so I thought I’d also share the videos I did. This is the last part.
8. Promotion Sites – Where can you promote your book?  Find the free/paid places to promote your book. There are many sites looking for content to share with their readers, viewers, listeners. You can be the content they share. Pitch your book or services and start promoting to a new audience. Why You Should Use Promotion Sites?: Visibility – More readers knowing about you and your book is a bonus. Target Audience – Sites cater
My mentor Sylvia Hubbard inspired this post today.  On LinkedIn she shared the link to her blog post about her second quarter goals. https://sylviahubbard.com/2024/04/01/2nd-quarter-goals-video-coming-soon-but-here-they-are-written-down-what-do-you-need-from-me-syllit-writerslife/ I created goals for this year, but I’ve never thought about posting them on my blog.  I believe this is a great way to stay accountable by sharing them with everyone.  It’s a good way to stay consistent and it’s also a record to document what I’ve tried to do and
This month inside the Building Your Readership Newsletter I’m sharing about the Book Promotion Infrastructure so I thought I’d also share the videos I did. This is Part 3.
Content Marketing – Share valuable content related to your book’s themes, characters, or research on your blog and social media. First, I want to say thank you for taking time to read this newsletter so you can start building your infrastructure. My hope for you is these newsletters will help you improve your book promotion. Now let’s talk about content marketing. Content marketing isn’t for everyone but if you are using online promotion, it’s a