
I’ve survived a few shutdowns, and I’ll admit to being nervous about my job and paying bills. I prayed, took a breath, and decided to spend less time worrying and more time moving. If you’re on furlough or simply facing uncertainty, here’s a practical plan to use this time to promote your book, grow your audience, and bring in income.
First, steady yourself (mindset + basics)
Stock up on essentials. – Groceries and a simple budget reduce anxiety so you can focus on creative work.
Pick a calm daily rhythm. – 1–2 promo tasks before noon, one creative block in the afternoon, 30–60 minutes of learning in the evening.
Give yourself grace. – Short, consistent actions beat marathon sessions.
Personal care that still helps your promo
Exercise / fresh air – clearer head = better writing and friendlier marketing.
Binge watch—on purpose – note tropes, hooks, and lines that resonate; turn them into angles for your book.
Read from your TBR – Study comps; jot where your book fits differently or better.
Quick wins you can do (60–90 minutes)
Write 3 promo assets – a fresh 150-word blurb, 10 short social hooks, and one “why I wrote this book” paragraph.
Create/refresh your offer – a 3-day “Furlough Read” discount, a signed-copy bundle, or a book-club kit add-on.
Update profiles – Author website Home/About, Amazon Author Central, Goodreads, and BookBub bios + photos.
Schedule your next week: 5 social posts, 2 Stories/Reels/Shorts, and 1 email to your list.
Set up your email signature – with a clear CTA.
I hope you find these suggestions helpful during your furlough. Please stop by this week. I will continue to share more promotion tips while on furlough.
Want a deeper, step-by-step system?
My book Building Online Relationships – One Reader At A Time walks you through organic book promotion—exactly what you need during a shutdown. Start here: http://bit.ly/BORLCH
What are your promotion plans during the furlough?
Join My Community and download 25 Things You Can Do While On Furlough

Wonderful advice! Short, doable goals are almost always much better than long, vague goals.
Hey LaShaunda,
I am also furloughed and have been using this time to refocus on my writing career. Thanks for these tips/reminders!