Today I will share with you 10 ways to use your mailing list for promotion.
- It can introduce you to new readers
Do you have an opt in offer to join your mailing list.
Take time to create at least one opt in offer to attract new readers.
- It can keep current readers informed
Readers like to know what’s going on with you. Free promotion – Tell them what’s hot with you.
- You can create newsletters
You can create a monthly newsletter for your subscribers.
- You can create sales just for your subscribers
You can create monthly sales for your books.
- You can host contests for your subscribers
Readers love a good contest. Host a contest for your new release.
- You can host trainings or workshops for your subscribers
Do you have something a reader would like to learn? Host a training inside your emails.
- You can send special announcements.
Did you just win award? Did your book make the best selling list? Share the news with your subscribers.
- You can introduce new books – excerpts
Share your newest release. Send out a short excerpt to make your subscribers want to hit the buy button.
- You can share tips, checklists or worksheets
Do you have a writer’s tip or checklist or worksheet you created. Share it with your subscibers or use it as an opt in for new subscribers.
The Social Butterfly Promotion Checklist is a freebie I offer to my subscribers and a way to grow my mailing list.
- Share video series
Do you do livestreaming? Everyone isn’t on social media or might not have seen it. Share the link to your subscribers. If you have a book trailer, share that to your subscribers.
I have a livestreaming replay list just for my subscribers who want to use to see my replays.
Bonus suggestion: Segment your email list. You can have different sub lists of your main list. This help with only sending information to people who want to hear that information.
