I know we are in a pandemic, but that doesn’t mean people aren’t reading and buying books.  I can say for myself I’ve sold more books this year than I sold last year.  People are hitting the buy button.

Today I want to share five tips about holiday sales.

12 Days Of Christmas – If you have 12 books, this is a great way to promote them.  You can put them on sale and introduce a book every day for 12 days.

2. Gift Bundles – You can create bundles for your series or if you have one book you can feature it with something else.  For example my book, I can include a calendar or planner and colored pencils or pens as a bundle.  Ebooks can be bundled too.

3. Weekly Sales – You can offer weekly sales all the way up to New Year’s Day.  Create a newsletter for your community and send out.

4. Open House – You can host an open house for your loyal readers and offer a special sale for them or create a book just for them and offer it during the open house.

5. Paid Promotion – Most book promotion sites offer holiday promotion.  My promotion company – SORMAG Promotion offers an annual Christmas wish list that we feature books to our readers.  I also started a new newsletter that features holiday books, so if you have a Christmas book or New Year’s book, you can feature them in the newsletter.

DM if you want more information about our holiday promotion.

I created a VIDEO about holiday sales: https://www.youtube.com/watch?v=ccinqzF6T1w

Notes From Club House

Use holiday terms with your promotion

December 26 – New Years is great for requesting they use their gift cards for book purchases. Use those last dollars on the gift cards.

PR – Contact local and national news media. They are looking for guests

Use the promotion calendars for topics

Be the expert for the season

Create merchandise to sell with your books – t-shirts, mugs, totes, masks, water bottles, fans

Create a virtual launch – 45 to 1 hour – Read an excerpt, play games

Use Zoom, invite guests, use a moderator, create flyers, have guest RSVP.

Create a holiday virtual blog tour

Sell your backlog of books during this time

Create holiday Social Media Ads

Tap into the emotion of readers – Cozy up to a book – This cozy read

Collaborate with other authors – create a holiday anthology

Swap reviews with authors

Create an author spotlight on your site, newsletter, social media page

Create Virtual Pop Up Shops

Create email marketing for your email list

Use your website – Showcase your book. Talk to Readers -one on one. Offer a freebie during the holidays.

Start creating your database of readers

If you are not on Clubhouse, I highly recommend you check it out and see if your audience is on there.

What are you doing to make Holiday Sales?