Last month I signed up for a new social media platform called Clubhouse. I know you are saying not another platform, but if you know me, you know I love trying new places to meet people.
I’ve been having an amazing time on Clubhouse. It’s like attending a daily conference. I’ve been thinking about what I would contribute to the platform and of course I’m talking about promotion, but I also get to talk about grief and being an online business owner. I like that I’m able to share my experiences and hopefully help someone on their journey.
My first room on the Clubhouse was about promoting. I told those in attendance I will share the tips on my blog along with the other notes I took during the presentation.
My 5 Tips:
- Try a new platform
Tik Tok
Created a podcast for my new book
Clubhouse
2. Create your newsletter
Is a great way to get in front of your readers.
Excerpts
Sales
Introduce friends books
Do a newsletter swap
3. Podcasts interviews
Get in front of new readers with each interview
Be a sponsor – ad on the podcast
4. Audio/video
I created audio graphics
Live streaming and video – conference
5. Website
You always want to bring the readers back to you.
Join your email list
Read excerpts
Order autographed books
Download freebie
Watch videos or listen to audio
Share resources- teach a class
Bonus – Paid promotion
A promotion team is always a good way to meet new readers.
They can share to their community
They can schedule promotion so it’s going out daily
They can create content – graphics if you don’t like doing that
Notes from audience: Other ways to promote
Instagram has a book community – bookgrammers
Use FB Ads
Find Speaking Engagements
Take Your Kid To Work Day
Write Other Books
Virtual Events
Group Orders From Sororities or Organizations
Live Chats
Use Your Email List
Promote On Pinterest
Presales
Tik Tok has a book community – #booktok
Amazon Ads
Partnerships
Schools – They have Title One Programs, PTOs
Create Merchandise
What are you doing to reach readers during a pandemic?
