LaShaunda C. Hoffman turned her love for books into an award-winning online magazine for readers and writers of multi-cultural literature, Shades Of Romance – SORMAG Digital.

Born and raised in St. Louis Missouri, LaShaunda started her adventure in life by joining the United States Navy. She served her country for six years and returned to her hometown to work for the U.S. government. At her 10-year class reunion, she reconnected with the man who would become her husband. They are blessed with three children and a beautiful grandchild.

She’s the author of Building Online Relationships – One Reader At A Time about how she created and promoted Shades Of Romance Magazine a digital magazine for readers and writers of multicultural literature for 20 years online. 

As a Book Promotion Strategist, she offers book promotion services and coaches/trains indie authors on how to set up their book promotion infrastructure so they can increase their visibility, readership, and book sales.

She’s also the host of SORMAG’s Writer’s Cafe Podcast and she is currently publishing two books on the Kindle Vella platform. Building Your Readership and Love In Space.

Her mission in life is to help promote writers by introducing them to readers.